Using Google Adwords? Here’s 5 Factors That Affect Ad Viewability
Are you using Google’s Adwords service to drive more traffic to your site? Want to get more of your ads viewed by the right people? According to the Media Rating…
Starter Kit: Your Guide to Social Media Advertising
Consumers already spend an enormous amount of time using social media. The average person clocks in more than six hours online daily. So, doesn’t it make sense to reach your…
Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads [Infographic]
What's the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what's an average viewability rate, anyways? These are the questions…
Is Display Advertising Really in Trouble?
It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either.…
How to Use Facebook Lead Ads
Do you run lead generation campaigns? Are you familiar with Facebook Lead Ads? By autofilling lead generation forms with user details, Facebook’s lead ads make it easier for people to sign…
How to Create Instagram Ads
Do you use Instagram for business? Interested in running ads? Instagram advertising gives businesses and brands an effective way to increase visibility and connect with customer and prospects. In this article…
Thank You Ad Block for Changing Advertising Forever
Ad blocking is the Internet industry’s biggest nightmare: it blocks the ads that appear on your page at the server level. Translation: An ad that's served but not seen is still an…
Is Paid Media Dead? [INFOGRAPHIC]
We’ve all done it. We’ve all looked at buying a Facebook ad for our product or service, marveled at how affordable it can be ($5 for a week? Pay per…
How Popular Are Web Ad Blockers Worldwide?
More than a quarter of Internet users worldwide say they have used ad blocking software on their personal computer in the past month, according to a recent report from GlobalWebIndex.…
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook
It’s a whole new ballgame with these ad feature releases from Google and Instagram. Image source. Recently, Google announced Customer Match, a new method of ad targeting that allows marketers…
Which Type of Ad Is Most Annoying? [Survey]
It's a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic…
7 Tips For Deploying A Successful Ad Retargeting Strategy
There is no replacement for a sound organic optimization strategy. However, there are many ways that you can augment your organic strategy, including paid search tactics. Ultimately, your job is…