It’s a whole new ballgame with these ad feature releases from Google and Instagram. Image source.
Recently, Google announced Customer Match, a new method of ad targeting that allows marketers to upload a list of email addresses — which they’ve been collecting in a CRM or a mailing list — and target ads at those users and audiences similar to them.
If that doesn’t really sound so new, well, you’re right. Facebook and Twitter have had this functionality for quite a while. Facebook’s offering in particular is extremely powerful due to the immense amount of information it knows about each user. In this aspect, Google is playing catch-up…
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook
