24 Iconic Santa Claus Advertisements From the Past 100 Years
When you think of Santa Claus, we're willing to bet that words like "jolly," "bearded," and "rosy-cheeked" come to mind. After all, that's the image of Santa many of us --…
Diversity In Advertising Is Good Marketing
At the movie theater and on television there are new faces this year. The next Star Wars film, directed by J.J. Abrams, arrives with a black man – British actor John Boyega…
9 Of The Best Places To Leverage Mobile Video Advertising
With the world having more than two billion smartphone subscribers, it is no wonder that mobile video ads are also rapidly growing. According to data from eMarketer, mobile video ad…
5 Examples of Print Advertising and Digital Marketing Integration Done Right
The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that…
How Virtual Reality is Changing the Marketing and Advertising Game
When we think about Virtual Reality (VR), we tend to think of video games with a huge helmet that covers our entire face and head in order to lift us…
Four Mistakes That Can Kill Your Brand Campaigns
It's no secret that the days of just "the three screens" are long gone. When that world died, the old wisdom of targeted, by-the-numbers ad buys died, too. So, instead,…
The Death of Advertising as We Know It
Disclaimer:The following article is the sole opinion of the editor of this blog. It is a thought-experiment based on the release of new technologies and emerging trends in shopping behaviors.…
This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this special Thanksgiving episode of #ThisOldMarketing, Robert and I discuss the amazing…
How to Write High Quality Clickable Ads (No Matter What Network You are On)
The whole PPC experience is frustrating. You want to throw your coffee mug against the wall, but that type of behavior is frowned upon in your co-working space. Your cost…
YouTube Ads: What Marketers Need to Know About YouTube Advertising
Do you post videos on YouTube? Want to know what makes a video ad successful? To discover how YouTube video ads work, I interview Derral Eves. More About This Show The Social Media…
The Best Promotional Product Videos Ever (And Why They Make You Buy)
One of the wisest things I've ever read about product marketing came from the writer of a children's book. "If you want to build a ship, don't drum up people…
How to Make Better Facebook Video Ads
Have you tried Facebook video ads? Looking for better ways to connect with your Facebook audience? Small adjustments to the way you design and target your Facebook video ads can…