The term “integrated marketing” has been in the nomenclature of the advertising community for more than three decades now. The original idea of integrated marketing was to blur the lines that separate creative, media, television, radio, and print. Then along came digital marketing. The definition of integrated marketing became a bit muddied, but true to it’s promise, the movement blurred the long-held barriers between different advertising media.
In 2015, just as always, advertisers want their message to resonate with as large of a target audience as possible. The modern holy grail of mass communication may well be the integrated campaign – a campaign where television, print, digital and radio all commence to create a reach and frequency of message that could never be accomplished in a single medium…
5 Examples of Print Advertising and Digital Marketing Integration Done Right
