Eye-Tracking Study: How Consumers View Display Ads
Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an…
Social Media Ad Dimensions Cheat Sheet [Infographic]
These days, you're not fully utilizing the possibilities of social media marketing to full effect without incorporating some form of paid advertising. The stats alone are enough to prove this - what makes…
How to create Facebook video ads that cater for silent autoplay
When I attended the Content Marketing Summit last year, one of the key trendshighlighted by Facebook's head of agency relations was the move toward more visual content. Social video is…
A Step By Step Guide To More Clickable Banner Ads
Banner ads are one of the most common forms of advertising used in the online world. As an affordable, effective and measurable medium they enable companies to draw attention to…
2016 Advertising Rate Increases Forecast for Nearly All Channels
Advertising rates in the United States are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and presidential elections, according to a recent…
11 Intelligent Examples of Inbound-y Ads in the Real World
How are your paid ad campaigns? Are you impressed or do you wish you could give them a shot of espresso? If it’s the latter then you should consider making…
Marketers to Spend More on Display Advertising vs. Search Advertising in 2016
According to a newly released study from eMarketer, display advertising is going to eclipse search advertising this year, for the first time ever in the US. In 2016, it’s expected…
The Marketing and Advertising Hiring Forecast for 2016
Most marketing and advertising executives in the United States plan to maintain the size of their current staff in the first half of 2016 and only hire to replace vacated…
Next Level Social Media Advertising – What You Need To Know To Stay Ahead of The Competition
Social media marketing has become increasingly competitive and challenging within just this year. While it is still possible to drive organic engagement on social media, platforms such as Facebook and Twitter…
2016 Resolutions For Affiliate Advertisers: 5 Steps To A Successful Year Ahead
Looking to step up your affiliate marketing strategy in 2016? Columnist Melissa Feemster outlines some best practices to get you off on the right foot. With 2015 just about…
The Top 9 Cheapest CPC Ad Networks
CPCs are constantly changing and it’s hard to keep up in the frenzied world of auction based ad networks. But not to worry, we’ve concentrated all of the cheapest or,…
Taking A Close Look At One Brand’s Retargeting Ads
Display ad click-through-rates (CTR) are notoriously low, overall showing just a 0.06 percent CTR. Yet display ads remain great opportunities for both consumer ecommerce and B2B discovery and lead generation. Particularly…