How to Generate SEO Leads Through Facebook Advertising
If you have been spending money on customer acquisition, then you must have realized two things by now: 1) Google Adwords is absurdly expensive, and 2) Facebook is not something…
Content Marketing Now Comprises 40% of LinkedIn’s Ad Revenue
LinkedIn generated revenue of $119 million selling ads during the first three months of 2015, a 38% increase over the year-earlier period, the company said Thursday. But the outlook for…
Hyperlocal Advertising: Keep the Fish You Catch
I was fishing with a buddy recently who was showing me his really expensive new lures that he had purchased. I’m not an avid fisherman so I really didn’t understand…
Is Social Advertising Subverting Social Media Marketing?
Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41%…
Study: In social advertising, YouTube converts more customers than anyone else
When it comes to paid advertising on social platforms, YouTube is the clear winner in introducing new products and helping consumers make their purchasing decisions, according to a new study Aol Platforms released today. The…
This Week in Content Marketing: Like It or Not, Advertising Is Booming
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I discuss one author’s slightly skewed definition…
15 Clever Examples of Interactive Print Ads
This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Print ads were once the standard format for creative advertising. But as more and more…
7 Things You Need to Know About New Dynamic Facebook Product Ads
Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through…
How to Build a Winning Twitter Ad Campaign
Are you interested in turning followers into customers? Have you considered Twitter ads? As much as marketers love engaging with people on Twitter, what they really want to know is how…
How to Measure Social ROI on Facebook Ads
Are you running Facebook ad campaigns to increase engagement? Wondering how to measure the short and long term impact? When you spend money on an ad campaign with the goal…
How Can Social Media Ads Avoid the Same Traps as Mainstream Advertising?
Advertising does not have a very good reputation, with advertisers being distrusted by 72% of the population. This is, for the most part, in relation to traditional advertising, but what…
4 Facebook Advertising Tools To Improve Ad Results
Do you use Facebook Ads to promote your business online? Facebook’s advertising platform is not only easy to use, but it also includes some great tools that could help you…