Albert Lasker. Mel Martin. Eugene Schwartz. Robert Collier. Victor Schwab. David Ogilvy. John Caples. Maxwell Sackheim. Bill Jayme. Copywriters who wrote beautiful copy. Ads that drove results. As David Ogilvy…
Facebook is rolling out two significant video-related changes for both users and advertisers. Its news feed algorithm will be adjusted according to interactions with videos, and the company is going…
IMAGE: Getty Images Understand the importance of frequency in your communications, marketing, and leadership. If you ask an advertising guru what it takes to inform consumers and ultimately move them…
A lot of folks don’t know this, but before getting heavily into blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place…
I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume…
Since the turn of the century we have heard each and every subsequent year declared as “The Year of Mobile.” I pronounce 2015 as “The Year Of Mobile Ad Fraud.”…
It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive. One minute you're on the edge of your seat watching the…
How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase…
Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can…
Next Home for Connected Product Data Is the Marketing Database The Internet of Things has promised to turn our everyday interactions with stuff into data for logistical and marketing applications.…
According to eMarketer, US digital ad spend will approach $60 billion by the end of this year, with retail and financial services leading the charge in mobile advertising. It’s clear…
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in…