How Advertising Makes Us Buy [Infographic]
This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. According to a recent study from Microsoft, people lose concentration after eight seconds.…
7 Reasons Why Social Media Artists are Disrupting the Advertising Industry
Want to reach millions of young millennials with amazing content in a cost-effective way? Contact social media artists, brief them, let them do their thing and they will rock your world. Social…
5 Reasons No One is Clicking on Your Banner Ads
If you've been noticing that you’re just not getting any click-throughs on your banner ads, you’re not alone. People have grown weary of ads that don’t speak to them or interrupt their…
How I Got 532 Subscribers in 43 Days Using Cheap Facebook Ads
Your email pings. 1 new subscriber to “Your Awesome Email List.” Whoop de do. If this were your first subscriber ever, you might jump for joy and bust out the…
This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
PNR: This Old Marketing withJOE PULIZZI and Robert Rose can be found on bothiTunes and Stitcher. In this week’s episode, Robert and I weigh in on the debate between online…
Will Street Teams Always Be Effective Advertising? An Exploration Into Its Rich History
Street teams are no doubt, a unique group of enthusiastic individuals who use grassroots efforts in reaching new consumers, efficiently and effectively.Sometimes street teams or brand ambassadors are simply unpaid…
Top Facts Brands Need to Know Before They Advertise on Pinterest
Pinterest can sometimes feel a little exclusive. Generally, it’s a social network that works well for visual brands in industries like fashion and design. And for fans of those brands,…
The Secret To More Search Advertising Revenue (Hint: It’s Bing Ads!)
Is it worth the time, effort and money to advertise with Bing Ads? Columnist Pauline Jakober thinks so. Read on to find out why. One question that never seems…
Education Is the New Advertising [INFOGRAPHIC]
What is the main motivation to interact with a brand online? Why do people come to your website? Why do they follow you on Twitter? Most of them are seeking…
Five Steps You Need to Take Before You Spend a Dime on Advertising (Article 1 of 2)
Usually, advertising doesn't come cheap, but it can be cost-effective—if you do your homework ahead of time and follow some best-practices. Step 1: Set the benchmark for performance for each…
Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries
A more complete source of product details offers potential benefits for both retailers and manufacturers. Last week, Google debuted Manufacturer Center, a tool that enables manufacturers to provide detailed information…
A Beginner’s Guide to Twitter Advertising
Since the creation of Twitter in 2006, the social network has accumulated an audience of over 302 million monthly active users, which presents a massive opportunity for marketers. With so many people frequenting the social…