A more complete source of product details offers potential benefits for both retailers and manufacturers.
Last week, Google debuted Manufacturer Center, a tool that enables manufacturers to provide detailed information about their products. Here’s a look at what we know and some considerations for manufacturers and retailers.
The data built up in this new repository will be used by Google to help understand when a user is indeed searching for a product and deliver more relevant ads on those queries. Whether users search for a product by name, by a product attribute or by another piece of information about a product, Manufacturer Center can help Google understand what a product is, make the match between a query and a product and then show relevant ads…
Google’s New Manufacturer Center Will Be Used To Improve Ad Relevancy For Product Queries
