Street teams are no doubt, a unique group of enthusiastic individuals who use grassroots efforts in reaching new consumers, efficiently and effectively.Sometimes street teams or brand ambassadors are simply unpaid fans that are just looking to support a cause, but more often than not, they are paid marketing experts. Their guerilla marketing and promotional approaches are asymmetric and offer exposure to areas in which ordinary advertising tactics can’t.
To learn more about why their techniques are successful and determine if they’ll continue to be successful far into the future, it’s important to take a brief look at the history of street teams:
Will Street Teams Always Be Effective Advertising? An Exploration Into Its Rich History
