Whether you’re a new seller on eBay seeking to build your brand over time, or an established retailer who wants to scale up, social media should be an important part of your overall marketing strategy. Networking on social media will allow you to :
- Continue and maintain engagement with customers after the first sale
- Build a following (future or repeat customers, brand advocates/ambassadors)
- Establish a reputable, trustworthy brand
- Support your optimization efforts (listings, stores, or your business website)
- Increase sales over time…
