We all know the importance of visuals in content marketing. In the last couple of years, marketers have taken the use of images to the next level in creativity, quality and the use of different formats and publishing platforms.
The days of throwing a one dollar stock photo at the top of your content are over. Really. Stop it.
Today we’ll talk about the imagery supporting the most popular piece of content on the Internet: The blog post.
Most importantly: The featured image of your post.
Why this image is so important, how to create awesome visuals for your content and some great examples.
Why are images so important?
We all know social media link posts with images perform better in terms of traffic generation and engagement.
If you haven’t experienced the difference, you’ve seen the results in several studies. Here is an example of a Twitter A/B test conducted by Buffer earlier this year: