Columnist Marcus Miller discusses how the customer journey has changed in the digital age and recommends ways to reach consumers at each stage of the journey via SEO.
80% of success is showing up.
Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio, print, PR and word of mouth.
Now, everything has changed. We no longer take the marketing messages delivered to us at face value. We take matters into our own hands and seek out information on the products we wish to purchase.
For marketers, every one of these search moments is an opportunity to help shape the decisions your customers make…
