Chances are if you’ve spent any amount of time online you’ve heard the saying, “Content is King” (perhaps more than once). It makes sense if you think about it — after all, content is how we connect to our audience, from the 140 character-sized tidbits we tweet to the lengthy tomes we post on our blogs.
But have you ever wondered WHY content earned such a title? Why content continues to be the supreme ruler in online marketingland? This infographic created by Brafton.com illustrates why it continues to be an important tool in marketing your business, even in a crowded blogosphere that is literally brimming with information.