In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative team to focus on innovation instead of administrative tasks. Now let’s look at video. Video is ahighly popular and effective medium to drive conversion and marketers should be leveraging its power in all of their campaigns. In this post I’ll show you how to kick your campaigns up to a new level with best practices to deliver custom branded video and multi-media experiences optimized for any device.
Marketing videos are not just for YouTube
YouTube is a great channel for broad awareness and is an inexpensive vehicle for distributing content. However, you cannot customize your video player and you do not get SEO credit to drive traffic back to your page. Furthermore, there are limitations on the size and quality of the video, and it is difficult to optimize your site experience for mobile devices. As the demand for marketing video increases to support brand awareness, product demonstrations, training and customer support initiatives, businesses need a way to centrally manage and distribute videos and ensure that the video quality is optimized for streaming to the plethora of devices in the market today.
Online video platform technology available today allows you to publish video directly on your site or mobile app, and it allows you to control the settings to create the best viewing experience no matter what device or bandwidth is used to watch the video. This is easier than it sounds: when using some of our latest dynamic media technology it is as simple as uploading your video, selecting a video viewer, adding custom elements where desired, selecting video encoding presets and publishing a URL or embed code that can be added to your site or app within minutes. Let’s take a look at some considerations to ensure your site video experience is exceptional.
