It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. If your B2B inbound marketing strategy has not been as effective as you like, this could be the reason why.
The fact that 89% of B2B researchers are searching online for solutions is not groundbreaking news. What is newsworthy is who these investigators really are in 2015…
Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
