It is hard to argue that social media has changed the face of digital marketing, or marketing overall for that matter. The transformation is so great that the line between traditional and digital marketing has been blurred and a great many companies are finally accepting the fact that to win in marketing they MUST have a digital strategy and that strategy should probably include using social media.
So, it is no surprise that last year digital marketing accounted for 25% of all marketing dollars spent and that that number is expected to rise to 33% this year. It is possible that in just a few years digital marketing costs will be THE major expense item for most companies. Where is that money going? A good chunk of it is going to paid advertising on major social media sites such as Facebook and Twitter.