Often when people discuss branding, they make it seem like it is only something marketing needs to worry about. After all, branding is essentially how a company – or individual – presents itself to, and is perceived by, the world.
There is a lot that goes into a business’ brand – everthing from logos, colors and fonts, to the voice or tone a company uses to connect with their audience.
Yes, much of your brand will be more visible in the work your marketing department produces, but your company’s brand goes beyond a set of rules.
