Social Media is being used more and more as a discovery engine and in order to keep up, both Facebook and Twitter have greatly improved their search capabilities this past year. You can now type a keyword into either channel’s search bar and be instantly served up relevant posts, pages, and profiles. Therefore, marketers need to become savvier about creating social content that is discoverable.
Background on Guided Search
Pinterest has taken search to the next level with the addition of Pinterest Guided Search. Launching in April of 2014, Guided Search was originally introduced to improve the user experience for Pinners on their mobile devices.