Pinterest is one of the fastest growing social media platforms and if you follow the success people are having with social media, you have no doubt heard some great stories of how great it is for marketing. In fact given that the majority of its users are women, if your business markets to women you definitely need to seriously look at Pinterest.
Sound too good to be true, the truth is that Pinterest is an excellent resource for marketeers but as with all social media platforms you have to know how to use it properly if you are ever going to generate results. Here are four examples of businesses that are using Pinterest well, along with a few details of what they are doing right.
Whole Foods Market
Anyone in the food industry is fortunate to have a naturally a good fit for Pinterest, it’s one of those industries that has a built-in advantage because everyone is interested in food and it’s visual appeal. But everyone can still learn a lot from their success, rather than focusing on their brand and products, that have worked hard, to create attractive and helpful boards featuring recipes, cooking tips, gardening information and other items that will engage their audience. This allows them to keep their followers engaged while subtly promoting their products.