Using SEO Principles for Amazon, eBay, & Google Shopping
It is amazing how powerful SEO can be, but it is not just for Google. It can be used for a variety of search engines with much less complicated algorithms.…
No, SEO isn’t “search engine manipulation” that Google will ban you for
Does Google now view search engine optimization as bad, as spam, as something you could get banned for? Almost certainly not, but that’s the takeaway you could now get based…
How LawnStarter Hit Double-Digit Growth Through Creative Marketing
Learn about the tactics co-founder Ryan Farley used to grow LawnStarter.com and land $7 million in funding. credit: getty images When you've got a business like Uber, you've got something…
19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
Practicing good inbound marketing means sending emails to people who actually wantto hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter -- or…
3 Email Marketing Tactics You Need Most
image credit: alexey boldin | shutterstock There are over 144 billion emails sent each and every day. How do you separate yours from the rest? When it comes to email…
10 ways to increase your social media engagement like never before
Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. It’s probably one of the most frustrating…
11 Methods That Will Make Your Content Marketing Campaign Go Viral
Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful and exciting new content on a daily basis, and others… …well,…
Is Google Trying to Kill SEO?
image credit: twin design / shutterstock.com Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giant’s motion…
Why Data Alone Can’t Dictate Your Marketing Decisions
I am a big advocate of data-backed content marketing and insist on writing data-backed posts, because crunched data shows promising patterns that your website visitors or social media followers might…
Marketing In the Era of Consumer-Led Change
image credit: shutterstock.com From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien's "Peace for Paris" sketch, 2015 showed us the power of marketing beyond consumerism. Top marketing…
How to Reach the Right Audience with Digital Marketing
You can have the most aesthetically appealing online store with easy navigation, the highest quality products backed by top-notch customer service and bottomless pockets when it comes to marketing budget.…
5 Key Components of an Effective Local Content Marketing Strategy
Content marketing has risen to become one of the top marketing strategies in recent times, with most organizations now investing at least some part of their marketing budget on a content strategy. In…