Do you know how Owned, Earned & Paid Media impact your social media marketing?
To be a successful social media marketer you need to understand the different forms of media that go into smart social strategies and how to best leverage each. The three different types; owned, earned and paid media, all need to be taken into account with your overall social media marketing plans and should be approached in a way that reflects each of their own unique advantages. Here you’ll learn the details of what each of these different forms of media are and how you should leverage them in your social media marketing.
Owned
Owned media is the content that originates from your own social accounts. This includes content that you’re sharing on social networks like Instagram and Twitter as well as content that’s posted to your blog or anywhere you have a presence…
