As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. If you were to login to your Twitter account right now, I know I can safely assume that 90% of the messages you’re seeing in your feed are irrelevant to you as everyone is chaotically trying to tell their own story, promoting their own opinions, ideas, newest blog post, etc. It’s a “silent noise” that, though not audible, is loud enough to shut out your brand’s message if it doesn’t respect the distribution channels, falling flat and out of tune.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
