The digital revolution has brought about some big changes in how effective nonprofit branding, marketing communications and fundraising is done. If your nonprofit has not yet embraced these changes, you’re going to soon become irrelevant. That would be sad, because it’s eminently avoidable.
So… let’s examine three of the memes du jour – (1) content marketing; (2) storytelling, and (3) social media – and see how you can use them together to wrap up your nonprofit’s vision, mission and values messaging in one nice big bow.
3 Ways to Integrate Your Nonprofit’s Branding and Fundraising
Let’s begin with your gift of content marketing.
1. What is content marketing and what can it do for you? “Content marketing” is buzz-worthy because without it, you’ve got nothing. You’re just a box with nothing inside. Kids like to play with boxes; most folks — when they grow up — are looking for something of value inside the box.
