So, you know you need content marketing to help your business get found and drive leads. But, how much content is the right amount of content to hit your business goals?
Unfortunately, the answer isn’t as straightforward as we’d all like it to be. We do, however, have enough data and experience working with clients of all shapes and sizes – and in all industries – to provide clear direction to anyone practicing inbound marketing or straight content marketing.
Understand Your Business Goals
This is the first step, and it’s a critical one if you’re trying to decide how much content you need in your content plan. Here are some ratios to keep in mind, but please remember that these are generalizations, as every business is a little different.
Typically, about 10% of your leads are going to be sales opportunities. So, if you have a 50% close rate and want to get 10 new clients per month, you’re going to need 20 sales opportunities and about 200 leads a month. If this sounds like your company, you need to be thinking about daily blogging and monthly content publishing.
If you’re looking for one or two more sales opportunities per month and you have a 50% close rate, you should be planning for 20 leads a month. If this sounds more like your business, you could probably run a very effective inbound marketing campaign with two or three blog posts a week and quarterly content publishing.
