It has been proven several times that content draws in people because people go online to find information.
In a nutshell, content marketing is creating and distributing relevant and valuable content to attract, acquire, and engage your target audience.
The process of Content Marketing is:
- Attract
- Convert
- Close
- Delight
So, why do I use Content Marketing?
- Communicates without selling
- Non-interruptive
- Provides value
- Rewarded with customer loyalty and trust
- Generates highly qualified leads and customers
Here are my top 10 Content Marketing tips:
- Know your customers
- Create a content plan
- Be a platform agnostic
- Create a distribution plan
- Be a content curator
- Use videos
- Tell your story
- Repurpose
- Be consistent
- 10. Provide value
