As we kick-start 2015, content marketing strategies have become the necessary tool used by marketers to reach target audiences. Have you developed your strategy yet?
I remember asking this same question during a recent digital marketing conference presentation in San Francisco. The question was simple:”How many of you have a formalized content marketing plan?” Out of the entire room of over five hundred attendees, three people raised their hand. THREE people!
I had mixed feeling about this response. Part of me thought this responses served as a confirmation I was speaking to the right audience. The other part felt that content marketing—albeit a very popular buzz phrase in the marketing industry—was still in its infancy.
Regardless if you’re business has a written strategy, here are some content marketing strategies not to overlook in 2015.
