By Reggie Bradford
Over the last 20 years I’ve witnessed the massive impact technology has had on the marketing space, enabling it to evolve beyond a skill based largely on intuition and gut instinct (“It’ll work because it’s worked before….” “I’ve got a good feeling about this….”) into a precise, scientific, data-based profession with myriad tools and technologies that eliminate guesswork and improve success rates.
Smart businesses can now reach customers across the globe with personalized experiences and interactions. Previously disparate teams can now work in concert and feed into the same systems at massive scale. Plus, revenue growth resulting from marketing is now clear and demonstrable.