In a world now overflowing with ‘content,’ standing out is critical to breaking through.
And while almost all digital marketers are aware of the challenge that presents, the solution chosen simply extenuates the very issue it was designed to fix. Unfortunately, too many people see the answer to standing out and achieving reach as becoming a ‘shout louder’. But that’s an approach that misses so many critical strategic objectives.
Maturing markets, as the ‘content market’ now is, require subtlety of approach and refinement. A campaign plan based on an unconnected series of ‘big bang’ content is unconnected from the very audience for which it was really designed to attract and retain.
The answer to this disconnect lies in something I call ‘content flow’, or ‘content dynamics’, and this post is designed to share the concept to allow you to give it a go.
Content Flow: The “Melodic” Fix for Your “Broken” Content Marketing Strategy
