You know what I’m sick of? What really gets my goat?
So-called Search Engine Optimisation (SEO) experts telling unsuspecting business owners that to succeed with SEO you just need to install a plugin, fix your bugs, write some blogs and send a few tweets.
Why? Because it’s bullshit (sort of).
Unfortunately there’s much more to SEO than this.
Now I’m not saying that you don’t need to ensure your site is crawlable and technically sound.
And yes, creating quality content regularly is a powerful way to engage customers, just as social media is a cool way to share and promote your brand.
But links still matter and not keeping track of your backlink profile could be a huge SEO mistake.