In this third part of our ‘Persuasion In Marketing’ series, we’ll be listing examples of the Social Proof principle being used in marketing.
Ever walked past a restaurant with a long queue outside, and joined the queue because you figured that the food was probably pretty good? If everyone is buying it, it can’t possibly be all bad, right?
That’s social proof in action. We form evaluations about something based on the actions of other people.
Below are 15 examples, categorised into 5 different sources of social proof (inspired by TechCrunch):
I’ll Have What She’s Having: 15 Examples of Social Proof Used in Marketing
