New data from Sprout Social issues a warning to brands everywhere: If you’re not responding on social media, 1 in 3 people say they’ll switch to a competitor. As if that’s not bad enough, 36% say they’ll also shame you on their own social profiles.
This news is particularly alarming considering that most brands are ignoring people in droves—answering just 11% of social inquiries. Meanwhile, brands send out 23 promotional messages for every response given to a fan…
Not Responding on Social Media? Warning: You Could Lose 30% of Your Fans
