Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony. But you’re wondering just how to integrate the three to produce great business results, right? You’re curious about how each compliments the other. Well, I wrote this article to show you the steps you need to be taking right away.
1. Set Goals and Objectives
Begin by outlining your goals and objectives. What do you want to achieve with your content marketing? What about with social media? Is it awareness, sales, engagement with prospects and customers? And what are your key performance indicators (KPIs). Be sure to have solid content marketing and social media strategies in place that lay out goals, budget, KPIs, how you’ll measure results, the tools you’ll use, your voice and tone, and more.
Time and again people don’t achieve the results they’re looking for and the reason is often due to the fact that they haven’t set their goals before they started their work. As a result, there’s a mismatch between their objectives, and the actions they took to try and get the results they wanted.