Scott Brinker recently released the 2016 Martech landscape supergraphic, and it’s overwhelming to say the least. The more than 3,800 included technologies exist to solve marketing problems and make a marketer’s life easier and more organized.
Within the data header on the supergraphic is a section that includes marketing attribution. But with all of the technologies available, why choose attribution as an addition to your marketing stack?
Below is a list of obstacles that marketers have to navigate on a daily basis. If you’re facing any number of these marketing problems, it’s time for attribution…
