Smart content is content that perfectly fits your audience. But who is your audience? That’s the BIG question, isn’t it?
Nearly every blog post that talks about content marketing starts with “Know Your Audience” and then tells you why that’s important. Only if you’re really lucky will they tell you how to figure out who your audience is, or how to write for multiple audiences. But wouldn’t you love it if they said “click this button and we’re going to tell you who your audience is, what they like, and where they live”?