Game of phones: Will marketers be prepared for the mobile storm?

Mobile_stormIMAGE: MASHABLE/CHRISTOPHER MINESES

This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

Much like when the Starks say “winter is coming” when the storm rages outside, the long season of mobile is clearly upon us.

Though pundits have heralded for years that “mobile is coming,” brand advertisers were never given the proper tools to weather the storm…

Game of phones: Will marketers be prepared for the mobile storm?

CopyRanger

Rick Duris is CopyRanger.

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