Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Isn’t it all about rational decision making, not emotions? Not necessarily. Let’s take a look at how B2B firms can build their brands in this competitive space.
Dive into LinkedIn
LinkedIn is a fertile ground for B2B brand-building and lead generation. On an individual level, marketing and PR pros, sales reps, and executives should contribute thought-leadership posts that showcase their industry expertise, and contribute to relevant LinkedIn’s groups…
