Content marketing and personal branding go hand-in-hand

How do you successfully build your personal brand? Columnist Rebecca Lieb says it all comes down to content marketing and ensuring that the content that represents you adds value.

Most professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate offspring upon you for career advice. This has been happening a great deal lately (Suddenly all those Dylans and Dakotas are no longer three years old, but instead in their 20s. Time flies).

Over the course of many a coffee date and email exchange, the one piece of advice I find myself dispensing most often to all these bright and eager young things is to work on building a personal brand to advance their professional ambitions…

Content marketing and personal branding go hand-in-hand


Rick Duris is CopyRanger.

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