Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in the way people share and consume content. Citizens of the internet don’t want to miss anything and are constantly try to impress others with their ability to stay up to date with evolving stories and trends.
Researchers and behavioral psychologists believe this cultural desire to be relevant is tied to a fear of missing out (FOMO). As marketers, it’s important to understand how FOMO can be leveraged for maximum results…
