The road to CMO: 7 marketing experts on how they reached the C-suite

Cmo_road_thumbimage: Mashable, Christopher Mineses

For marketing professionals, there’s no higher pinnacle than reaching the coveted status of CMO.

The chief marketing officer is responsible for multi-faceted aspects of an organization’s comprehensive marketing strategy, from data-driven analytics to rebrands to social media campaigns. It’s a challenging job, but one that can also be extremely rewarding.

Below, we spoke with seven CMOs in a wide range of industries about the individual roads that led them to the C-Suite, and asked their advice for others seeking a similar path…

The road to CMO: 7 marketing experts on how they reached the C-suite

CopyRanger

Rick Duris is CopyRanger.

Leave a Reply

16 − thirteen =