Plain, boring text is out. Visual content is in.
The attention span of the average adult is no more than a couple of minutes. A study from Microsoft discovered people lose concentration after only eight seconds—that’s one second faster than a goldfish.
Jump to the Emoji Marketing Infographic.
The human brain is wired to understand images; we process visual information 60,000 times faster than text. When it came to getting your message out during the Internet’s early days, the written word was the best method. But today we receive five times as muchinformation as we did 30 years ago…
