Survey polled 182 marketing executives on their technology investment plans, data, content research and working across departments.
In an attempt to better understand how marketers plan to succeed during the coming year, web presence management firm Conductor surveyed 182 B2B, B2C and agency marketing executives on four core marketing areas: technology, data, content research and cross-department support.
The survey revealed 65 percent of the survey participants plan on investing more in marketing technology during 2015, with 28 percent planning to spend “significantly” more.
Do you anticipate spending more, less or the same on marketing technology in the coming year?
Survey: 65% Of Marketers Plan To Spend More On Marketing Technology In 2015
