It’s hard to believe 2014 is almost over! We’re into the winter season and all our favorite stores and venues are inundated with holiday swag and music, the air is filled with the aromas of holiday beverages, and we are all looking forward to a few short weeks at the end of November and December!
As the holiday season approaches, the hospitality industry is taking to social media with a variety of interesting themed campaigns. Last year, a video surrounding WestJet Airlines’ coordinating and executing a Night Before Christmas campaign was making the rounds throughout the web and was able to gain legs primarily through the viral nature of social media sharing.
The WestJet Christmas surprise literally gifted travelers with their Christmas wishes and there was much to be taken away from this initiative. They had hoped their video might amass 200,000. As of the end of the 2013 holiday season, it’d acquired 14 million views. And now, a year later, it’s at over 36 million.
