On the day of the Malaysian Airlines crash over eastern Ukraine, the following Tweet appeared on actor Jason Biggs’ account, “Anyone wanna buy my Malaysian Airlines frequent flier miles?” While Biggs is known for his controversial Twitter presence, the timing and the content of the Tweet resulted in a violent backlash against the actor. He later deleted the post and issued a public apology.
We often talk about how the right use of social media can be an immense help to your brand, and in the first part of this series, we discussed how a poorly thought-out social media strategy can do significant damage. This time, instead of focusing on possible strategy shortcomings, take a look at what matters most—the content itself. Do you really know your audience? Are you selling too much and engaging too little? In this post, we go over five common social media content mistakes to avoid, and ways to remedy them.
5 Social Media Content Mistakes You Should Avoid
Mistake #1: Selling too much
Establishing a smart selling strategy is difficult enough; then comes an added challenge to translate these strategies into social media channels. A crucial point to keep in mind is how to avoid making your audience feel like walking wallets. One might argue that there is no other reason for people to seek out your brand except for your products and services.