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More than 50 percent of American adults use multiple social media sites. How can you reach them without wasting too much time or breaking the bank?

JANUARY 29, 2015Have you been been avoiding social media marketing? As a small business, you may be thinking you have enough challenges to deal with in managing your money and time, not to mention fatigue and the stress of hiring and retaining the right people. So being active in social media marketing may be the last thing on your mind. If your business is in a non-technical field, you might also be thinking that involvement in social media marketing requires a steep learning curve. If this describes you, think again.

A recent Pew survey shows that 81 percent of American adults are online. More than 50 percent use multiple social networking sites, such as Facebook, LinkedIn, Pinterest, Instagram and Twitter. This is where many of your clients and prospects are likely hanging out. As Dee Anna McPherson, vice president of marketing at Hootsuite, puts it, “Social media is the new golf course—it’s where the buyers are; it’s where your customers are. That’s where you need to go to build a relationships.”

In our increasingly interconnected world, this trend means you can no longer afford to ignore social media. A survey in the UK reveals that nearly 80 percent of consumers said they would be more inclined to buy more often from a company that has a presence on social media.

Creating an Effective Social Media Marketing Strategy