Are you looking to build your brand or generate leads on Twitter? Want to know which techniques generate the most engagement and website traffic? HubSpot teamed up with Audiense (formerly…
The best practices of Twitter advertising are changing. The trouble with marketing guides, especially those about advertising, is that they have a short shelf-life. The world of digital marketing experiences change…
This post originally appeared on the iStrategy blog where I contribute regularly articles about leveraging social media and technology for small businesses. Subscribe to their blog for more great articles. …
Looking to leverage Twitter for massive fail? Here are some tips to follow -- or to avoid, if you're seeking success. Twitter is a powerful way for businesses to disappoint…
After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left…
Get Traffic From Twitter Twitter is a massive source of free traffic for your website or blog. Don’t just take my word for it, some of the top marketers in…
On the surface, choosing a Twitter handle for your business seems like a pretty straightforward process. Just head over to Twitter, sign up and use your company name. That simple,…
No longer are the days where you can send a Tweet and call it day. Marketing efforts are contingent upon Twitter engagement measurements like Retweets, likes, impressions and clicks. The…
While many have proclaimed the demise of Twitter in recent months, the platform is still the leading source of real-time news and updates, with no other provider able to match…
Are you making the most out of the social network Twitter? Have clients and colleagues told you it isn’t worth investing your time and effort? Just because someone else wasn’t…
Less than 10 years ago, if a customer had a question about a product, they could either make a 1-800 call and risk waiting on hold or send an email…
Compared to Facebook, Twitter's generally a poor driver of direct traffic. Although the results will differ from site to site, in many cases, Facebook shares and traffic will heavily outweigh traffic that…