Looking to leverage Twitter for massive fail? Here are some tips to follow — or to avoid, if you’re seeking success.
Twitter is a powerful way for businesses to disappoint customers, alienate influencers and convince anyone never to become followers. Want a pathway to Twitter fail? Here are seven things to consider — or reconsider, if you’re after Twitter success.
This is a companion story to a talk I’m giving today at Inbound (See slides below). In it, I’ll cover some of the things I’ve found businesses and others sometimes fail at from my perspective as a potential “influencer” and as a regular user of Twitter…
