Social Media
It’s easy to understand that customer service in social media, as in any other channel, is conceptually a good idea. Assigning a quantifiable ROI to it, however, is another story.…
There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a…
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the…
image credit: scyther5 / shutterstock.com Social media marketing can’t be reduced to any one metric. Many entrepreneurs and marketers new to the strategy often overemphasize the importance of followers, doing whatever…
If you’re anything like the majority of small businesses, you’re interested in being active on Instagram. You have a great product, and you want to show it off on the…
Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. And why not? According to Dragon Search, 61% of…
Is Pinterest still alive? With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking.…
Are you considering marketing your business on Instagram? Want to know how to create better images that help you to stand out? With Instagram recently launching dedicated profiles for business,…
To anyone who has had to plan and execute a social media strategy, you understand how hard it is to stay on top of the ever-changing social media landscape. Social…
Earned media is that one component of content marketing that is MIA for too many marketers. If you are just hoping that people will publish or share your great content, well,…
Have you ever wondered why you’re being targeted with certain ads on Facebook? Okay then... Have you ever wondered why Facebook thinks you’re interested in body building or knitting or…
It All Begins With Word-of-Mouth We live in a time where one Facebook post can have the same impact as a front-page newspaper ad, and a mention from a well-followed…