Introducing Facebook Video Publishing in Sprout Social
More and more people are coming to Facebook to watch and share videos. Recently released statistics from the social network demonstrate just how prolific video consumption is on the platform.…
Social Media
4 Social Media Hacks for Small Businesses
Running a small business is a lot of work, and it requires you to wear many different hats. From accountant to front of house manager to social media manager, there…
6 Social Media Trends That Could Transform Your Business In 2016
How do you use social media as part of your online strategy? Are you taking advantage of the emerging trends? The way in which people use social media is constantly…
What Facebook Reactions Mean For Your Marketing Strategy
Facebook’s News Feed is a quick and easy way for users to stay up to date on the people and topics that matter most to them. The average US consumer…
5 Tips On Creating Better Instagram Content (And Avoiding Algorithm Restrictions)
Last weekend, people on Instagram started losing their minds about the possibility of the soon to be released algorithm restricting their audience reach. And that concern’s definitely understandable – the…
Understanding the Unusual Relationship Between Social Media and SEO
A few months ago, the CEO of a pet supply company came to me with a problem. When people typed in the brand, Google auto-corrected the query to the name…
Does Google stand a chance against Facebook in mobile display?
Several agency reports pointed to Google's display business strengthening in Q4. A look at what the company is up against and how Facebook came to dominate mobile display. It’s no…
3 digital marketing pros sound off on upcoming Instagram algorithm
Many are anxious about Instagram's announcement that feeds will soon be determined by an algorithm. But is there really cause to worry? Columnist Alison Zeringue asks three veteran digital marketers…
10 Instagram Hacks That Actually Work
Instagram has seen tremendous growth over the past few years. As a result, more businesses are flocking to the visual-driven app in hopes of reaching its younger demographic. Most businesses have done…
Your Guide to Hosting a Successful Social Media Night at the Ballpark
No tactic strengthens the relationship between a brand and its social media audience more than interacting with them in a consistent manner offline. To bridge the gap between fans on social media and…
How To Get More Followers On Pinterest With 21+ Tactics That Will Grow Your Following
So you want to learn how to get more followers on Pinterest. That makes sense since a hefty majority of you told us that you want to grow your audience and you measure…
6 Facebook Lead Ads Updates You May Have Missed
[NOTE: Another recent update not mentioned below is that lead ads can now be shown on desktops. When they were first released, they were only available on mobile. I did…