Social Media
There’s a great deal of value to be gained from monitoring discussions about your brand online. Tracking brand mentions can lead to honest feedback, objective insight, reputation management opportunities, and a…
Because social media is evolving so quickly, it's to be expected that even Facebook - the king of social from a business-building or marketing standpoint - is inevitably going to experience some growing pains.…
Almost any online marketing campaign these days includes email outreach. While social media has its place, email is universally the most personal form of contact you can make online. Well-written…
Today, there are 2.307 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.125 billion! As social media marketing professionals, we’re lucky…
“People spend time on other social networks, but they invest time on LinkedIn.” For the first time in the history of media, users can engage with the world’s professionals in…
Social media managers and marketers experiment with new ways to reach their audience through personalized content. By tailoring your content to a specific group, you’re better able to engage customers…
Earlier this year, Facebook introduced Reactions and gave users the ability to respond to a post with something other than a Like. Now, users can express themselves and react to…
It’s becoming increasingly difficult to stand out in the virtual world of social media, but especially so if you're a late comer to new trends . In 2012 it was easy to get your…
Compared to Facebook, Twitter's generally a poor driver of direct traffic. Although the results will differ from site to site, in many cases, Facebook shares and traffic will heavily outweigh traffic that…
As someone who spent 48 straight months studying how to sell products and services using LinkedIn, I've seen some incredible success stories. I've also run across the same six misconceptions about the platform over and over…
New ways of accomplishing old tasks. This is the conceptual bread and butter of thousands of tech-based companies today, and some might argue the very future of commerce in general.…
Twitter’s advertising platform is constantly evolving as the company looks to boost audience response and maximize revenue opportunities. As part of this, Twitter recently introduced an ads editor tool which enables advertisers…